Google Closes Its Acquisition of DoubleClick
Yesterday, Google Inc. announced that it has completed its acquisition of DoubleClick, a company that offers online ad serving and management technology to advertisers, web publishers and ad agencies.
Eric Schmidt, Google’s Chairman and Chief Executive Officer, said, “We are thrilled that our acquisition of DoubleClick has closed. With DoubleClick, Google now has the leading display ad platform, which will enable us to rapidly bring to market advances in technology and infrastructure that will dramatically improve the effectiveness, measurability and performance of digital media for publishers, advertisers and agencies, while improving the relevance of advertising for users.”
Read more on Google official site
Some concerns raised in regard to the performance of digital media and the relevance of internet advertising… Reminds me of Gmail and the ads…
Well… it’s getting scarier eh, how your personal information is exchanged by invisible hands in invisible medium?
But maybe it’s the price we have to pay for those technologies they’re spoiling us.
And I might be guilty too ![]()
